Digital Marketing can be fragmented across many departments – IT, Brand Marketing, Ecommerce and business units can all have an involvement.
And there are so many moving parts in DM – it covers:-
- Search Marketing (SEO, PPC, Paid Search),
- Online PR (Publishers, Media Community),
- Online Partnerships (Affiliates, Sponsorship),
- Social Media (Brand and Corporate Social presence),
- Digital Media (planning and buying),
- Corporate/Creative (websites, ecommerce/advertising builds),
- Email (direct marketing) and Mobile marketing (SMS, MMS).
So an external review makes sense.
- Fielding a multi-disciplinary team of experts, used to working across all departments
- Understanding the art of the possible, from working with many clients in this area
- Discussing and helping draft your future requirements
Our experts optimise the mix, so you have the best approach, best sourcing strategy and therefore the best suppliers in place.
DM is a constantly changing marketplace – do get in touch for an initial conversation.